Champion Relationship Intelligence

It’s Not Who You Know It’s What You Know About Them

ChampionTracker is the focused relationship intelligence platform for tracking the people behind your revenue. Know what changed, why it matters, and what your team should do next — without buying or managing another oversized GTM platform.

Purpose-built for your most important relationships
Actionable context—not another stream of raw alerts
Shared intelligence across Sales and Client Success

Never Lose a Champion Again

Spot meaningful changes, understand what matters, and act before revenue is at risk.

KS
Kelley Stuart
Managing Director at Company
Title Change

Job & Company Changes

Last 30 days
7
Champion Updates
7D / 30D / 90D
Monthly

Recommended Next Action

Reach out around “revenue-backed CX” and reference Kelley’s expanded role.

AI summary2 sources
84%
Champions decide deals.

84% of buying committees include a champion, and those champions wield 59% of committee influence.

33–36%
Turnover breaks momentum.

Multifamily employee turnover averages 33–36% annually—far above the national average.

120 days
Speed wins after a change.

68% of B2B procurement happens within the first 120 days of a decision-maker’s tenure.

Context To Opportunity

The change is only the beginning. The context creates the opportunity.

A job-change alert tells you what happened. ChampionTracker helps your team understand why it matters and what to do next.

Basic Job-Change Alert

Kelley Stuart was promoted to Managing Director.

Useful, but incomplete. Your team still needs to understand the relationship, account context, and best next step.

What happened?
ChampionTracker dashboard with priority updates area
Title Change

Kelley Stuart Was Promoted To Managing Director

Kelley now oversees a broader customer-experience function. Your team has not engaged with Kelley in 94 days, and she previously championed your solution at XYZ Company.

Recommended action: Congratulate Kelley, reference her recent commentary on revenue-backed customer experience, and reconnect around the responsibilities included in her expanded role.
Start Tracking Champions
Not Another Contact Database

Your CRM has every contact. ChampionTracker focuses on the right people.

Your CRM contains thousands of records. Sales intelligence platforms generate thousands more. But only a small number of people truly influence your deals, renewals and growth. ChampionTracker gives those relationships the focused attention they deserve.

Traditional GTM Platforms
ChampionTracker
Monitor broad markets and databases
Monitor the people your team deliberately identifies
Surface large volumes of signals
Prioritize meaningful changes
Built primarily for prospecting
Built for relationship continuity
Owned by individual reps or functions
Shared across Sales, CS and leadership
Tell you what happened
Explain why it matters and what to do
Champion Drift

Your network is ever changing. Your pipeline is always active.

Deals stall and renewals get risky when champions change jobs, get promoted, or disappear — and you find out too late.

Your Champion LeavesThe Deal
Goes Quiet
The POC ChangesRenewals Become
Fragile
Reps ScrambleRelationships Restart
From Zero
CRMs DriftTeams Work From
Bad Information

Designed For Relationship-Driven Revenue Teams

Detect the changes that affect deals, renewals, and stakeholder coverage.

For Sales Teams

Gain insights on key prospects to build pipeline, win faster, and move your pipe.

Explore For Sales

For Client Success Teams

Prevent churn and renewal risk by staying ahead of stakeholder relationships and turnover.

Explore For CS

For Leadership Teams

Track and manage key relationships, partners, or hires to make your networks work for you.

Explore For Leadership
Why Not Just Use Sales Navigator Or Your CRM?

Keep Them. ChampionTracker Serves A Different Purpose.

Those tools help teams discover contacts, enrich records and execute outbound campaigns. ChampionTracker helps your company maintain intelligence around the specific people who already influence your pipeline, customers and network.

What ChampionTracker Adds

  • Track a curated group of high-value champions
  • Preserve relationship knowledge across your team
  • Understand the significance of each change

The Relationship-Intelligence Gap

  • Receive recommendations based on relationship context
  • Connect Sales and Client Success around the same stakeholders
  • Close the gap between your CRM and prospecting tools

Start tracking your top champions in minutes.

No complex setup. Add a few champions, choose your alert channels, and stay ahead of the next move.